"Owning Weather.com saved us $5m annually that we would have had to spend to attract those visitors otherwise"    -- Guy Friddell, Executive Vice President of Landmark Media Enterprises, the founder of The Weather Channel

In May of 2013, Trulia bought Market Leader, the owner of RealEstate.com, for $355 million. The url was purchased just two years earlier for $8m at a time when Market Leader was valued at $55 million.