The General Sales, Merchandising and Related Marketing Operations program focuses on the process and various techniques that are required within the direct wholesale and retail purchasing and sales operations while introducing students to various related careers they may wish to pursue.
Merchandising, marketing, sales and distribution are all integral parts of the process of moving products from the manufacturing process into the hands of the consumers. A degree in General sales, Merchandising and Related Marketing Operations prepares graduates to enter into several related fields including marketing manager, sales manager and supply chain manager.
There are many aspects involved in a General Sales, Merchandising and Related Marketing Operations degree program. Some of the skills a student is likely to acquire during the course of his or her education includes advertising, international marketing, sales management, buyer behavior and salesmanship.
Students who are interested in pursuing management positions may need to pursue a more advanced degree such as a Master of Business Administration in marketing. An MBA marketing degree program may include courses such as marketing research, supply chain management and e-commerce marketing.
Students who pursue careers in distribution need to learn transportation and logistics, quality management and inventory management. Students may also learn things such as entrepreneurial economics, basic sales skills, goods and services distribution channels and other related skill sets.
Career Opportunities for General Sales, Merchandising and Related Marketing Operations
There are a number of career opportunities available for those with a General sales, Merchandising and Related Marketing Operations degree. Some of the possibilities include but are not limited to the following:
Marketing managers are responsible for promoting the products and services of their companies. They accomplish this by assessing the public's demand for those products and services using various pricing strategies. The Bureau of Labor Statistics predicts that employment for marketing managers will increase 12% between 2008-2018. The median annual salary for these employees was $112,800 in May 2010.
Sales managers coordinate the sale of products to consumers and usually manage a specific geographic region. They also coordinate the activities of the company's sales staff. In May 2010 the BLS reported a median income for sales managers of $98,530 with an expected growth increase of 15% between 2008-2018.
Supply Chain Manager
Supply chain managers are responsible for coordinating all the steps that lead up to transportation of raw material, work in progress and the finished product in a timely manner that is also cost efficient. There are many different steps involved in this process depending on the type of company and its overall processes. PayScale.com reported salaries before bonuses and profit sharing ranging from $50,051-$115,277 in 2011.